The true genuis of IMG

I don't know about you but I hate magic. Firstly it's on TV......on TV I've seen dinosaurs that are good at sword fighting, so I know it's pretty easy to make stupid stuff look real. I don't care if you can make the Empire State Building disapear unless you're going to show me how you did it, so......
This is the Hazard Light rim in Purple Rain. There is no photographic wizardry on display here. The rim is still wrapped in protective plastic so as we can sell it once the photograph has been taken....no extravagances here.
As you may have noticed, the Purple Rain rims come with exclusive gold stickers.......what colour spokes might look a bit suave with those? Yep. This photo may pass as vaguely arty but I'm simply holding the spokes in front of Jon's white 306 bonnet.......I Photoshopped out the bird shit.
Carrying on the theme. What says 'bunce' more than a Million Dollar sprocket in gold.

We used to have a photo booth but it's full up with stock......luckily it's sunny in Pagham.

Purple Rain (YS 8542) Trail Mix pedals and all the other Purple Rain and Gold stuff looked extra cool on the gold LTF at Interbike. Click here or here to check out some other items on that vessel.

See the post below for a closer look at our grip stock. Matt Beringer grips in Purple rain and the new Griswalds which come in Graphite and Blueberry (seen here), Strawberry, Lime, and Grape to match your iPedals. The grips are angled a bit odd because the sun was right behind me, Jon's bonnet is sloped, and I couldn't be assed to move his car. How about that?

Aaron Ross aka Jimmy and Mike Taylor aka Jersey like a man's seat. This is the Veteran in black denim........this is the seat in it's Clark Kent state but wait until you see the Superman. We're too cheap to bother with it but you can take a glimpse here.